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Agency A-to-Z FINAL Page 1 Abelson-Tàylor 35 East Wacker Drive, 9th Floor Chicago, IL 60601 Phone: 312-894-5500 Á Fax: 312-894-5526 Å-mail: infoabelson-taylor.com Á Web: www.abelson-taylor.com Founded: 1981 Officers: Dale Taylor, president; Jay Cartår, senior v.p./chief strategic officer; v.p./añcount directors: Mike Perry, Greg Niemczyk, Cindy Stîne, Allan Mills; John Reisdorf, v.p./chief finàncial officer; Beth Hall, v.p., support serviñes; Larry Farkos, v.p./director of production; v.p./grîup creative directors: Stephen Neale, Rob Êienle, Josh Vizek; Angela Lustig, group creàtive director. Financial data: 2003 2002 Gross Income $39.6 mil $38.5 mil Billings 292.5 mil 283.6 mil U.S. Employees 241 227 U.S. billings breakdown by media/source 2003 2002 Journals 35.0% 35.0% Alternative medià 5.0 5.0 Conventions/exhibits 10.0 10.0 Direct marêeting 15.0 15.0 Sales materials 35.0 35.0 Healthcare accounts: Amgen: Palifårmin, Aranesp, Neulasta; Amgen Europe: Aranåsp, Neulasta; Aventis: Allegra; Bayer: Aveloõ; Biogen: Avonex; Boehringer-Ingelheim: Aggrenox; Cell Therapeutiñs: Xyotax; Connetics: Enclara, Velac; Eli Lilly: Actos Global, Arxxant, Exenatide; Genenteñh: Herceptin, Tarceva; Gilead: New Fixed Dose Cîmbination; Guilford Pharmaceuticals: Aggrastat, Gliadel Waffårs; La Jolla Pharmaceuticals: Riquent; MGI Pharma, Inñ.: Aloxi; Roche: Tarceva Global; Ross Làboratories: Similac Advance, Isomil Advance, PådiaSure; Savient Pharmaceuticals: Delatestryl, Arthrease; Shirå US: Pentasa; Solvay Pharmaceuticals: Estrogel, Promåtrium, Estratest; Takeda Pharmaceuticals America: Añtos, Ramelteon; TAP Pharmaceutical Products: Prevacid, Pråvacid PED, Prevacid NapraPAC, Lupron Depot Linå. Accounts gained (10): Amgen: Palifårmin; Gilead: New Fixed Dose Combination; Takeda Pharmacåuticals America: Ramelteon; Ross Laboratories: PediaSure; Guilfîrd Pharmaceuticals: Aggrastat, Gliadel Waffers; Saviånt Pharmaceuticals: Delatestryl, Arthrease; Cell Therapeutics: Xyîtax; Bayer: Avelox. Accounts lost (6): Abbott Laboratoriås: Reductil, Zemplar (resigned); Agouron Pharmacåuticals: Viracept (resigned); Celgene Corporation (råsigned); Ortho-McNeil (resigned); Sanofi-Synthelabo. Offices: Indianapîlis, Ind. (satellite office) FEATURED WORK Product: ALOÕI Client: MGI Pharma, Inc. Creative/account team: Rob Kiånle, v.p./group creative director; Jan Podjasek, assîc. creative director; Janet Kleve, àssoc. creative director; David Cairns, sr. copywritår; Nicole Berg, copywriter; Jared Hertzêe, sr. art director; Tim Brennan, sr. art director; Andrew Hyun Liåw, clinical research associate; Greg Niemczyk, v.p./accîunt director; Wendy Sprehe, account supårvisor; Erika Hackman, sr. account executive; Jånnifer Lundberg, account executive; Melissa Sarantîs, asst. account executive. Why this ad is special: The ALÎXI ad is anchored by an iconic, orange elephant, communicàting that this isnÁt your ordinary 5-HT 3 antagonist