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NAD News Page 1 NAD á News For Immediàte Release Contact: Linda Bean 212-705-0129 GSÊ, THE WINNING COMBINATION PARTICIPATE IN NAD FORUM NÀD Recommends TWC Discontinue Certain Claims for Resîlve Stop Smoking Aid New York, NY Á Oct. 28, 2008 Á The National Advertising Divisiîn of the Council of Better Business Bureaus has recîmmended that The Winning Combination discontinue certain advårtising claims for the companyÁs Resolve Stop Smoking Aid, including clàims made in testimonials. NAD, the advertising industryÁs sålf-regulatory forum, examined advertising claims made on prîduct packaging and in Website advertising following a chàllenge by GlaxoSmithKline Consumer Healthcare, a maker of compåting smoking -cessation aids. NAD reviewed claims on produñt packaging that include: Á ÁSTOP SMOKING Naturally In As Little As 3 WeeêsÁ Á ÁClinically Tested to Help You: Stop Smoking Once and for AllÁ Á ÁThe Natural Stop Smoking AidÁ Á ÁResolve is the only smoking cessation product with patent pånding Cestemenol 350 , tested and clinically proven to help gràdually reduce the amount you smoke.Á NAD also examined Wåbsite advertising claims, including: Á ÁThe Natural Way to STOP SMOKING in As Littlå As 3 weeks, Without quitting Cold Turkey!Á Á ÁSciåntific Testing Proves Resolve TM Can Help You Stop Smoking Naturally With Far Less Stress &àmp; AnxietyÁ Á ÁClinically tested stop smoking resultsÁ Á ÁStîp smoking with far less anxietyÁ Á ÁEventually after starting Råsolve youÁll get to the point where any desire to smoêe is completely eliminated!Á Á ÁResolve can be used as often as neåded without any problemsÁ Á ÁResolve dramatically råduces the symptoms associated with smoking cessation. Many users hàve commented that they had no desire to smoke by the end of the program.Á Á ÁThåre are no known side effects while using RESÎLVE with Cestemenol 350Á Á ÁIn clinical triàls, 67% of Resolve users were smoke free after 12 mînths. Your chances of going smoke free with Resolve are very gîodÁ Á ÁYou donÁt have to quit cold turkey like the other prîducts on the market. You know the ones youÁve probably tried with not-sî-good results.Á Á ÁÁclinical studies using Råsolve allowed people to stop smoking completely in as little as 3 weeês. You could be next.Á As part of its inquiry, NAD reviewed evidenñe offered by the advertiser, including a clinical study and two U.S. Patents. NAD determined that the study provided a limitåd form of evidence for the role of ethyl maltol, the key ingredient in the Resîlve product, in reducing cigarette consumption. Howåver, NAD determined that the study was insufficient to support the broàd Ásmoking cessationÁ claims made for Resîlve or the establishment claims that the product was Áclinically prîven.Á NAD recommended that advertiserÁs establishment claims and broàd efficacy claims, including those madå in the form of testimonials, be discontinued