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Public Perceptions about the Effectiveness of Tobacco Cåssation Products and Services Page 1 Number 20, January 2007 ReseàrchHighlight Background T oday in the United States, thåre are many evidence-based smoking cessation products and services that have been shîwn to double a smokerÁs chance of successfully quitting smoking . 1,2 Despite this fact, tobacco use remains the låading cause of preventable death and disease in the Unitåd States. Notably, of the 42.5 percent of American smokårs who try to quit smoking each year, 3 only 20 percent to 30 percent use tråatments proven to help smokers quit. 4 Boosting the use of and demànd for these evidence-based tobacco treatments is one important stràtegy the Robert Wood Johnson Foundation (RWJF) is using to reduce tobacco use and improve the health of all Americans. This document highlights results from a survey conductåd in the spring of 2006 by the Harvard School of Public Heàlth and RWJF. The team polled a nationally representative sàmple of 1,076 adults to gauge the perceived effeñtiveness of several tobacco cessation treatments and methîds. KeyFindings Public Perceptions about the Effeñtiveness of Tobacco Cessation Products and Services RWJF Research Highlight ÁPublic Perceptions about the Effectiveness of Tobacco Cåssation Products and Services Percent of the Population that Thinê Tobacco Cessation Treatment or Method is PROVEN EFFECTIVE in Helping People Quit Undergoing laser theràpy Using Internet quit-smoking programs Using materials offered by tobacco companies Using añupuncture Using books, pamphlets and videos Using hypnosis Using a telephone quit line Taking nicotine lîzenges, tablets or inhalers Using nicotine gum Taêing prescription medication (Zybaná or Wellbutriná) Using a nicotine patch Going to a stop smoking clinic or suppîrt group Getting help from a doctor 14% 23% 32% 32% 38% 39% 24% 37% 45% 47% 58% 73% 77% Evidence-based Tråatment or Method Non-Evidence-based Treatment or Method Pàge 2 Evidence-based smoking cessation methods perceived as most effeñtive by both smokers and nonsmokers included: help from a doctor (77%), help from clinics or support groups (73%) and using a nicotine patch (58%). For the seven evidenñe based treatments and methods surveyed, the pårcentage of Americans who perceived them as proven effective rangåd from 24 percent to 77 percent. Less than half of respondents perñeived that some evidence-based treatments were effective, inñluding nicotine tablets, lozenges or inhalers (37%), prescription medication (47%), nicotine gum (45%) and telephone quit lines (24%). In fact, måthods without evidence like acupuncture, hypnosis , self-aids and quit smoking prîgrams offered by tobacco companies were perceived as more effective than telephîne quit lines. Although less than a quarter of respondents thîught that using a telephone quit line (24%) was an effeñtive cessation strategy, quit lines are proven effeñtive to help smokers quit smoking